Clients who’d be thrilled to work with you, are searching for you right now.
They’re typing “Lender near me” into AI right now. They have specific scenario, they just don’t know you. We’ll fix that in 12 weeks. No more Instagram
• Billlion Dollar Producer
• Actively getting results
• Billlion Dollar Producer • Actively getting results
You’ve delivered Mortgage results for a decade
Be Recognized as an authority by Search Results
Why is business not coming in?
The problem isn’t that experienced loan officers lack solutions. It’s that the borrowers who need those solutions don’t know how to find them.
You calculate income. Solve complex scenarios. Cool under pressure when realtors are melting down.
Nobody taught you to how to get found
So you followed good advice, do Annual client calls, call realtors, you even started posting on social media.
You are doing the work, so it’s a training gap. Getting found is a learnable skill with actual steps
How do you actually get recommended by AI?
01 | Define your Identity
You must get focused on exactly what problem you solve for exactly what people. The fear is that you will lose business. Narrowing your focus accelerates being found.
02 | Digital Positioning Audit
AI is reviewing all you digital details to line up user questions with your answers. If your name, title and identity are different on zillow, your website, social media, linkedIn, then your signal is not clear and AI keeps looking.
03 | Make your website answer questions people are typing
You must have the literal answers people are searching for.
These are created on your website or blogs. You are the literal Author of the solutions.
04 | Get found by AI search
Clients now ask ChatGPT, Perplexity, and Google's AI to recommend a lender that matches their situation. Appearing in those answers takes a resource structured website, question-shaped content, Situation specific reviews that match searches.
05 | Constantly review Lab findings
AI models are evolving constantly. Be part of a group that monitors those changes and focuses their efforts to the place were AI is looking.
Two clients went from searching for answers to “found the expert”
This client asked CHAT GPT for a lender for Self Employed Jumbo lender for 2.5-3mm home purchase.
Here are the actual CHAT GPT screen shots.
This client asked CHAT GPT for a Self Employment specialist with experience in Bank Statement loans.
This process can be duplicated in every market.
We’ll show you how
What is the PRVNLAB?
The PRVNLAB is multi step process that teaches Loan Officers to audit and build their authority so they will be found and recommended by AI. You audit this process to know it’s working. It runs online, includes moduled lessons and community calls 2 times a month to cover specifics.
At the end of the modules you don't just have new clients. You have a system for getting found, and you can permanently outpace your competition in your region.
Every Loan Officer thinks their Market is the exception. It isn’t.
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This is an active process that is working right now. It does take some time, so no better time to start than now.
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You could do a portion of this with a VA, but deciding your core and pillars will spill over into all your content generations and all parts of your business. You need to be part of that process.
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Narrowing your focus to exact scenarios is the only way AI can recognize your authority and recommend you as a solution.
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You don’t, but it helps. The program is more about your positioning as an authority in your market. AI will be THE tool we use to get you there.
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This depends how much you have already done. Typically 90 days- If you are further along, possibly less time.
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You can audit your progress through Chat GPT, Claude or what ever LLM you chose in real time.
ABOUT STEVE
My track record meant nothing until AI knew it existed
Who is Steve Saxton?
Steve has been a loan Officer for 28 years. He’s cofounder of a brokerage, billion dollar producer, and has half a million followers across Social Media.
I had decades of success in mortgage, a long list of past clients and a social media following. Still, when the market tightened I was struggling to bring in business. I still knew how to help borrowers, but being good at my job wasn’t enough to make sure they found me.
I started looking at how people actually choose a lender. They were asking Google, ChatGPT, Claude, and Gemini who could help with their situation. I needed to understand what made those platforms recommend one lender over another.
I went looking for someone who could show me what to do. I couldn’t find a clear process I could put to work. So I started figuring it out myself, testing what I learned in the business I needed it to work for.
This isn’t something I figured out once and turned into a course. I’m actively doing this in my own business, testing and adjusting as things change. I share the updates and everything else with the PRVNLab community.
I’m not a business coach who chose mortgage as a niche. I’m a mortgage lender who had to learn how to get found again.
Come see the how this works.
What happens at the webinar?
The free webinar is just under an hour over Zoom. We’ll uncover what is blocking clients from finding you, how the process was created, some actual examples of success, and how you can duplicate the process for yourself. No hard sale. You decide for if it’s a fit for you.
You've spent long enough hoping the right clients find you.
HAVE AI RECOMMEND YOU!
COME SEE HOW